The Internet is an extraordinary invention. It’s the most extraordinary communication tool ever invented in the history of the human race and it allows people from every corner of the world to connect with other people in any other corner of the world, or at least to do so if they have an Internet connection.
In the space of a few decades we have created an unsurpassed tool for fast and easy worldwide communication. Billions of people access the Internet and the number of websites online is growing exponentially.
However as well as being the most extraordinary communication tool in the history of humankind the Internet is also the most extraordinary marketplace in the world. Because of course where there are people there are customers, and where there are billions of people there are also billions of customers.
And the advantage of this for any business is reasonably obvious. Any business can access a massive number of customers for a relatively low cost. In fact the cost of doing business on the Internet is just a tiny fraction of the cost of doing business elsewhere. Continue Reading →