Having a website is a wonderful thing. You can add content to it, you can sell things from it, you can advertise on it and you can do all sorts of other things with a website. You can even just sit and admire it confident in the knowledge that your business is now online.
But whilst your business might be online your website is entirely useless unless it is attracting visitors. Without visitors your website is like the proverbial tree in the forest. Nobody knows it’s there.
The purpose of a website is to attract people who wish to see, or to read or to buy what your website offers. In other words you need people to visit the website who are interested.
There’s lots of different ways of achieving this, and here is 3 of them.
Of course whilst a business can advertise in the local newspaper the same business can also advertise on the Internet. There is absolutely no reason why you are prohibited from paying for advertising.
In fact paid advertising is how Google makes the billions of dollars that it makes. Virtually every web search done on Google shows a series of paid advertisements down the right-hand side of the page, and if you click on one of those advertisements you will be taken to the website of the company that is advertising. Continue Reading →