Website Heaven

3 Ways To Get Visitors To Your Website

Having a website is a wonderful thing. You can add content to it, you can sell things from it, you can advertise on it and you can do all sorts of other things with a website. You can even just sit and admire it confident in the knowledge that your business is now online.

But whilst your business might be online your website is entirely useless unless it is attracting visitors. Without visitors your website is like the proverbial tree in the forest. Nobody knows it’s there.

The purpose of a website is to attract people who wish to see, or to read or to buy what your website offers. In other words you need people to visit the website who are interested.

There’s lots of different ways of achieving this, and here is 3 of them.

Advertise online

Of course whilst a business can advertise in the local newspaper the same business can also advertise on the Internet. There is absolutely no reason why you are prohibited from paying for advertising.

In fact paid advertising is how Google makes the billions of dollars that it makes. Virtually every web search done on Google shows a series of paid advertisements down the right-hand side of the page, and if you click on one of those advertisements you will be taken to the website of the company that is advertising. Continue Reading →


The Internet, The World’s Biggest Marketplace

The Internet is an extraordinary invention. It’s the most extraordinary communication tool ever invented in the history of the human race and it allows people from every corner of the world to connect with other people in any other corner of the world, or at least to do so if they have an Internet connection.

In the space of a few decades we have created an unsurpassed tool for fast and easy worldwide communication. Billions of people access the Internet and the number of websites online is growing exponentially.

However as well as being the most extraordinary communication tool in the history of humankind the Internet is also the most extraordinary marketplace in the world. Because of course where there are people there are customers, and where there are billions of people there are also billions of customers.

And the advantage of this for any business is reasonably obvious. Any business can access a massive number of customers for a relatively low cost. In fact the cost of doing business on the Internet is just a tiny fraction of the cost of doing business elsewhere. Continue Reading →


Can You Create A Website For Free?

These days, it seems, everybody wants to have their own website. Whether it’s your average 14 year old who wants a website to post a few videos of themselves doing silly things, or a family who wants to have their own family website or business that wants to promote their business on the Internet and sell their own products, everybody wants to have a website.

Not that there’s anything wrong with that.

A website is a wonderful thing. It’s a way to communicate with the world. It’s a way to contact billions of people (if it’s a very popular website) and it’s a way to get business. A successful business website can do wonders for the bottom line of a small company if they market a product which is available to be sold worldwide.

However it’s not necessarily the easiest thing to produce a website if you don’t know anything about it. There are certain technicalities involved in producing a website and whilst it is perfectly possible for a beginner to produce their own website from scratch it’s certainly not something that will be quick or easy.

Of course it’s perfectly possible to simply consult a professional who will build a website for you. However the reality for most people is that this is relatively expensive, and unless you have sufficient funds available to pay for this then it may be a little unaffordable. Continue Reading →


Setting Up and Marketing a Website

The Internet is one big workplace and setting your stone on it can leave an impression on web surfers whether good or bad. One of the ways in which you can set your place on the net is not by blogs or social media accounts, but by the use of websites.

When we think of websites, we usually think of a bunch of people sitting on their computers, constantly monitoring traffic. While others constantly maintain the servers to stay online, these people are the ones you chose to entrust your website with.

The actual picture is that making a website can be as easy as counting 1, 2, 3. You just need to do the right research and ask the right people. Let’s not wait for long. It’s time to find out how to set up and market a website. Take down notes for your future reference.

Selecting a Domain Name
You need to have that ear-catching name for your website – a name that easily sparks the interest of web surfers. This will serve as your identity around the Web whether the website is about your business or about you. That is why this is very important.

It should be simple enough, obvious and of course, short. This is to make people remember your website easier.

Web Hosting
In order to let your website thrive on the internet, you need a place to keep it afloat. We’re talking about the use of web hosting services. Web hosting is the actual location of your website. It may be a computer or an office building. It doesn’t matter where you are around the world as long as you have a web hosting service, you’ll stay up and running.

Of course it’s not free. You need to pay every month with just a small fee. That wouldn’t do much harm to your wallet.

Webpage Design
This is one of the most intricate tasks in setting up any website. People are very visual species, which means that anything that is pleasing to the eyes will definitely leave their eyes glued. You need to have a good layout and a user-friendly concept to make your viewers entertained, not distracted.

You can add interactive content to make the viewers’ visits more entertaining and fun.

Marketing
This will mark the end-stage in having a very successful website. You need to have enough traffic to earn from your website. Without these, nobody would even know that your site exists. This is where marketing comes up.

There are a lot of ways wherein you can promote the site. You can even use other websites by placing ads that direct to yours. It’s the same process we do when we were working on marketing for Chainsawadviser.com so it’s not that difficult. In addition, if you want to know more about how we turn websites into top searches on search engines, click here to see how we set up their site.

As you can see, setting up and marketing a website isn’t that time consuming. All you need are the right connections and the right people to help you.


3 Ways A Small Installment Loans Company Can Promote Itself Online

Today I wanted to have a look at 3 different ways that a small company can promote itself online. I’ll be using an example of a small finance company with a simple website about installment loans for bad credit at http://www.installmentloansguide.com/

The Internet is one of the most cost-effective ways for small companies to promote their products and business. In the past small companies would struggle to afford the cost of marketing themselves, particularly if they were looking to market their product world wide or nationwide.

In fact many small companies found it difficult to grow because they could only afford to market their product locally.

However the Internet is now an effective medium for cost effectively marketing a product to the world or at least to the nation.

This small company produced it’s own website called The Installment Loans Guide.

The cost of setting up the website is relatively low. A domain name costs very little and hosting costs very little, and the primary cost in setting up a website is the cost of the development of the website itself.

So let’s consider the 3 ways the company can market itself through the website.

1. Advertising

It’s perfectly possible to advertise on the Internet, both on Google and a range of other websites. The beauty of Internet advertising is that if you use Google for advertising your website you only pay when you actually attract the visitor through the advertising. There is no cost in having the advertising visible, it only costs money when you actually get a visitor.

2. Web search

Whilst it costs money to advertise on Google if you promote the website to the point where it shows prominently in Google search results then people who search related keywords will see the result in Google, click on that result and visit the website.

The beauty of this particular method of attracting visitors to the website is that it’s free. Whilst advertising on Google costs money for each single visitor reaching visitors via Google search costs nothing.

3. Social engagement

There’s a range of websites where the business is able to engage with other people on a social forum. If it is able to do that and encourage sufficient numbers of people to follow the information that it posts on that website then it will start to attract a following of interested people who may then become customers.

Of course there’s Facebook as well as Google plus and Twitter. And the business can utilize all of these places if it wishes. There is also dedicated forums of people who may have similar interests.

So there’s 3 different ways that this small loans business, which produces a website about installment loans for bad credit, and offers small value loans and other finance to people who may have financial difficulties, can promote itself on the Internet.

It’s a very cost-effective way for a small business such as this small finance and loans business to advertise its product and attract business from around the nation.


How Can A Small Aussie Forklift Licence Business Promote Itself?

Small business in Australia is tough, and it seems to be getting even tougher as the financial crisis seems to stay with us and not go away. And so it’s important for any small business to maximise its capacity to market on a budget.

So today we wanted to look at how one small Australian forklift licence business has managed to promote itself online by creating its own website, and consider the cost effectiveness of this as a marketing strategy.

This business is a small business which promotes its courses that it runs for people who wish to become forklift drivers. It offers forklift licence courses at http://forklifttrainingaustralia.com/ and has been in business for a relatively short period of time providing forklift training.

Like everything nowadays there’s many others also offering forklift licence courses, and it’s particularly difficult to compete as a new player in the field. One would assume that a small business operating in a small niche such as licensing forklift drivers wouldn’t have a great deal of competition, however this isn’t necessarily the case. Just jump onto Google and type forklift licence in and you’ll see how many companies are listed there offering forklift training courses.

Of course a small business such as this could market its services in a wide range of different ways. It could advertise in the local newspaper, it could advertise on the local radio or perhaps in specific niche related magazines. And if it had the budget it could even advertise in more mainstream magazines and newspapers, though of course this is significantly more expensive.

However this business decided to market its services in one specific way, namely to create its own website. It did this after an analysis of the cost benefit ratio of various forms of marketing.

It is, of course, perfectly possible to work out how much it will cost you to get a new customer once you have some data. This business had spent some time already undertaking magazine and newspaper advertising, and was able to assess reasonably accurately how much it would cost to attract a new paying customer who wished to obtain a forklift licence.

And it decided, after some analysis, that the cheapest way of advertising its services would be to go online and build a website. Strangely enough, and contrary to common expectations, it’s not all that expensive to create a website. The costs are relatively minimal. For instance in Australia it costs around $25 to purchase a domain name for two years and around $10 to $15 a month to host a website.

Of course those aren’t the only costs in creating a website, you still need to factor in the cost of creating the site itself. However again, unexpectedly, it’s not as difficult as you might imagine to create a simple website.

And whilst it does take some time and effort to learn how to create a website once you’ve spent the time and effort you might be surprised that it’s relatively easy to do so.

And so one person designated in the business to research these matters came to the conclusion that it would be much more cost-effective to market the business via a website on the Internet that it would be to market it in any other way.

And they also learnt how to create a website, and created one. So up to that point the costs of creating the website to promote the business were virtually non-existent.

Of course that doesn’t mean that you are getting customers, only that you created the website. However if you are able to get the website listed in Google so that when local people search for a forklift licence training course they are able to find your website then you will start attracting customers.

And this is what happened. After some time the website began showing in Google and attracting visitors, and a certain percentage of those visitors contacted the company after reading the website and booked a forklift licence training course.

And once there was sufficient data available from the website the company was also able to undertake a calculation of the cost benefit analysis of attracting new business through a website, and found that the cost of attracting a new customer through the website was around a quarter of what it would cost to attract a new customer through newspaper or magazine advertising.

This is a salutary lesson to small business owners throughout Australia. It’s important to do a cost benefit analysis of all forms of potential marketing available to you, but in particular to pay some specific attention to the possibility of creating your own website to attract new customers.

Certainly for this small forklift training business a website has worked. That doesn’t mean that it will work for your business however it certainly means that it is well worth considering.