Website Heaven

3 Ways To Get Visitors To Your Website

Having a website is a wonderful thing. You can add content to it, you can sell things from it, you can advertise on it and you can do all sorts of other things with a website. You can even just sit and admire it confident in the knowledge that your business is now online.

But whilst your business might be online your website is entirely useless unless it is attracting visitors. Without visitors your website is like the proverbial tree in the forest. Nobody knows it’s there.

The purpose of a website is to attract people who wish to see, or to read or to buy what your website offers. In other words you need people to visit the website who are interested.

There’s lots of different ways of achieving this, and here is 3 of them.

Advertise online

Of course whilst a business can advertise in the local newspaper the same business can also advertise on the Internet. There is absolutely no reason why you are prohibited from paying for advertising.

In fact paid advertising is how Google makes the billions of dollars that it makes. Virtually every web search done on Google shows a series of paid advertisements down the right-hand side of the page, and if you click on one of those advertisements you will be taken to the website of the company that is advertising. Continue Reading →

The Internet, The World’s Biggest Marketplace

The Internet is an extraordinary invention. It’s the most extraordinary communication tool ever invented in the history of the human race and it allows people from every corner of the world to connect with other people in any other corner of the world, or at least to do so if they have an Internet connection.

In the space of a few decades we have created an unsurpassed tool for fast and easy worldwide communication. Billions of people access the Internet and the number of websites online is growing exponentially.

However as well as being the most extraordinary communication tool in the history of humankind the Internet is also the most extraordinary marketplace in the world. Because of course where there are people there are customers, and where there are billions of people there are also billions of customers.

And the advantage of this for any business is reasonably obvious. Any business can access a massive number of customers for a relatively low cost. In fact the cost of doing business on the Internet is just a tiny fraction of the cost of doing business elsewhere. Continue Reading →

Can You Create A Website For Free?

These days, it seems, everybody wants to have their own website. Whether it’s your average 14 year old who wants a website to post a few videos of themselves doing silly things, or a family who wants to have their own family website or business that wants to promote their business on the Internet and sell their own products, everybody wants to have a website.

Not that there’s anything wrong with that.

A website is a wonderful thing. It’s a way to communicate with the world. It’s a way to contact billions of people (if it’s a very popular website) and it’s a way to get business. A successful business website can do wonders for the bottom line of a small company if they market a product which is available to be sold worldwide.

However it’s not necessarily the easiest thing to produce a website if you don’t know anything about it. There are certain technicalities involved in producing a website and whilst it is perfectly possible for a beginner to produce their own website from scratch it’s certainly not something that will be quick or easy.

Of course it’s perfectly possible to simply consult a professional who will build a website for you. However the reality for most people is that this is relatively expensive, and unless you have sufficient funds available to pay for this then it may be a little unaffordable. Continue Reading →

How Can A Small Aussie Forklift Licence Business Promote Itself?

Small business in Australia is tough, and it seems to be getting even tougher as the financial crisis seems to stay with us and not go away. And so it’s important for any small business to maximise its capacity to market on a budget.

So today we wanted to look at how one small Australian forklift licence business has managed to promote itself online by creating its own website, and consider the cost effectiveness of this as a marketing strategy.

This business is a small business which promotes its courses that it runs for people who wish to become forklift drivers. It offers forklift licence courses at and has been in business for a relatively short period of time providing forklift training.

Like everything nowadays there’s many others also offering forklift licence courses, and it’s particularly difficult to compete as a new player in the field. One would assume that a small business operating in a small niche such as licensing forklift drivers wouldn’t have a great deal of competition, however this isn’t necessarily the case. Just jump onto Google and type forklift licence in and you’ll see how many companies are listed there offering forklift training courses.

Of course a small business such as this could market its services in a wide range of different ways. It could advertise in the local newspaper, it could advertise on the local radio or perhaps in specific niche related magazines. And if it had the budget it could even advertise in more mainstream magazines and newspapers, though of course this is significantly more expensive.

However this business decided to market its services in one specific way, namely to create its own website. It did this after an analysis of the cost benefit ratio of various forms of marketing.

It is, of course, perfectly possible to work out how much it will cost you to get a new customer once you have some data. This business had spent some time already undertaking magazine and newspaper advertising, and was able to assess reasonably accurately how much it would cost to attract a new paying customer who wished to obtain a forklift licence.

And it decided, after some analysis, that the cheapest way of advertising its services would be to go online and build a website. Strangely enough, and contrary to common expectations, it’s not all that expensive to create a website. The costs are relatively minimal. For instance in Australia it costs around $25 to purchase a domain name for two years and around $10 to $15 a month to host a website.

Of course those aren’t the only costs in creating a website, you still need to factor in the cost of creating the site itself. However again, unexpectedly, it’s not as difficult as you might imagine to create a simple website.

And whilst it does take some time and effort to learn how to create a website once you’ve spent the time and effort you might be surprised that it’s relatively easy to do so.

And so one person designated in the business to research these matters came to the conclusion that it would be much more cost-effective to market the business via a website on the Internet that it would be to market it in any other way.

And they also learnt how to create a website, and created one. So up to that point the costs of creating the website to promote the business were virtually non-existent.

Of course that doesn’t mean that you are getting customers, only that you created the website. However if you are able to get the website listed in Google so that when local people search for a forklift licence training course they are able to find your website then you will start attracting customers.

And this is what happened. After some time the website began showing in Google and attracting visitors, and a certain percentage of those visitors contacted the company after reading the website and booked a forklift licence training course.

And once there was sufficient data available from the website the company was also able to undertake a calculation of the cost benefit analysis of attracting new business through a website, and found that the cost of attracting a new customer through the website was around a quarter of what it would cost to attract a new customer through newspaper or magazine advertising.

This is a salutary lesson to small business owners throughout Australia. It’s important to do a cost benefit analysis of all forms of potential marketing available to you, but in particular to pay some specific attention to the possibility of creating your own website to attract new customers.

Certainly for this small forklift training business a website has worked. That doesn’t mean that it will work for your business however it certainly means that it is well worth considering.